Vote Vining
Vote Vining
Building a Polished, Trustworthy City Council Campaign
Vote Vining is the City Council campaign for Sarah Vining, a thoughtful, energetic, community-rooted candidate running to represent Ward 6. From the very beginning, the goal was to create a campaign brand that felt professional and credible, while still reflecting Sarah’s authenticity, approachability, and deep connection to the community she serves.
Sarah came to Madds Media needing a cohesive campaign presence that could support a full election cycle. Regardless of the touch points (social, website, printed assets, or video), she wanted voters to immediately recognize her name, understand her values, and feel confident in her leadership.
We built the Vote Vining campaign brand from the ground up in just two and a half months. This included a custom logo suite and visual identity, a clear messaging framework, a fully built campaign website with donation tools and automations, consistent social media and launch content, press materials, and all major campaign collateral. Throughout the race, we provided ongoing strategic and creative support to ensure everything stayed consistent, organized, and effective.
The result was a polished, trustworthy campaign presence that helped Sarah win her race by a noticeable margin, allowing her to focus on connecting with voters while the brand, systems, and strategy worked seamlessly behind the scenes.
Services Rendered:
Branding · Custom Website + SEO · Campaign Messaging · Email + Automations · Graphic Design + Collateral · Social Strategy · Ongoing Campaign Support
A heartfelt brand transformed into a polished, launch-ready experience
Branding · Custom Website · Blog ·
SEO · Graphic Design · Asset Delivery ·
Content Marketing · Social Support
Services Rendered:
Branding
Custom Website + SEO
campaign messaging
Developed a complete campaign identity, including a custom logo suite, color palette, typography, and brand guidelines designed to build recognition and trust with voters.
Branding
Graphic Design + Collateral
Social strategy
Email + Automations
Ongoing Campaign Support
Branding
Custom Website + SEO
Designed and built a comprehensive campaign website with a blog, voter resources, donation tools, contact forms, and intuitive navigation to clearly communicate Sarah’s platform and drive engagement.
Custom Website + SEO
campaign messaging
Graphic Design + Collateral
Social strategy
Email + Automations
Ongoing Campaign Support
Branding
Custom Website + SEO
Campaign messaging
Crafted clear, authentic messaging that reflected Sarah’s leadership style, priorities, and optimism, ensuring consistency across all platforms and materials.
Campaign Messaging
Graphic Design + Collateral
Social strategy
Email + Automations
Ongoing Campaign Support
Email + Automations
Launched the campaign email platform and built backend automations for donor follow-ups, event RSVPs, confirmations, and reminders.
Email + Automations
Branding
Custom Website + SEO
campaign messaging
Graphic Design + Collateral
Social strategy
Ongoing Campaign Support
Designed yard signs, postcards, promotional cards, thank-you cards, social graphics, and press-ready materials, while coordinating with printers and vendors.
Graphic Design + Collateral
Email + Automations
Branding
Custom Website + SEO
Campaign messaging
Graphic Design + Collateral
Social strategy
Ongoing Campaign Support
Provided strategy check-ins, quick-turn design and content support, vendor coordination, and organized internal systems to keep the campaign running smoothly.
Ongoing Campaign Support
ongoing campaign support
social strategy
Email + Automations
Branding
Custom Website + SEO
Campaign Messaging
graphic design + collateral
Professional · Approachable · Trustworthy · Community-Focused · Confident
- April Jewett: Owner, Edith Lane
“I truly could not have done this without Maddie. Her talent, dedication, and heart show up in every detail.
- Sarah Vining
City Councilwoman
She brought my vision to life in a way I never could have imagined and made the entire process feel exciting, supported, and seamless. She truly has a superpower of understanding people. I’m so grateful for her diligence, and beyond thankful for the way she helped make my dreams a reality.”
This branding balances authority and approachability, capturing the seriousness of a City Council campaign while reflecting Sarah’s genuine, people-first leadership style. The result is a visual identity that feels confident and modern without leaning overly soft or performative.
A closer look at the Branding
Branding + Identity
This work is about creating a clear, confident foundation so your business looks as good as the experience you deliver.
Your brand should feel like you
Branding projects are typically scoped as focused, one-time engagements with plenty of room to grow from there.
- Your brand no longer reflects the quality of your work
- You’re starting something new and want to do it right
- You’ve been “making it work” visually, but it’s time to level up
- You want consistency across your website, social, and marketing
What this often includes:
- Logo design or refresh
- Visual identity and brand direction
- Messaging and brand voice support
- Brand guidelines and assets you can actually use
Online Presence
This work focuses on building a clean, clear online home that tells your story well, answers questions before they’re asked, and makes it obvious how to take the next step.
your online footprint should be easy to follow
Projects can be one-time or paired with ongoing support, depending on what makes sense for your business.
- Your website feels outdated, overwhelming, or unfinished
- You’re tired of explaining what you do over and over
- You want a site that’s easy to update and actually gets used
- You’re ready for your online presence to feel intentional
What this often includes:
- Custom website design or rebuilds
- Landing pages for campaigns or services
- Blog setup and content support
- Email newsletters and ongoing updates
Ongoing Support
Ongoing support is for businesses who want help showing up regularly, staying organized, and making smarter marketing decisions without carrying it all themselves.
Marketing works best when it’s consistent
Support is typically structured on a longer-term basis and specifically tailored to your goals, pace, and season of business.
- You know what you should be doing, but don’t have the time
- You want consistency without hiring in-house
- You’re tired of starting and stopping your marketing efforts
- You want a partner who understands your business and adapts as you grow
What this often includes:
- Content creation and social media management
- Content planning and campaign support
- CMO-style guidance and marketing oversight
- Ads, promotions, and ongoing optimization