Marketing that works
(and actually feels authentic)
Marketing that works
(and actually feels authentic)
because when your marketing, your team, and your systems work together, your business builds unstoppable momentum. So whether it’s posts, processes, or people, consider me your go-to girl for making it all work.
so whether it’s posts, processes, or people, consider me your go-to girl for making it all work.
I love building brands and the systems, coaching, and team culture that keep them running.
I may be a marketer at heart, but my real superpower is seeing the bigger picture. I love building brands and the systems, coaching, and team culture that keep them running.
Where Marketing Meets Momentum
Logos, branding, and visual direction
Best for businesses who know it’s time to look more polished or finally feel like their brand matches the quality of what they offer.
This often includes logo design, brand refreshes, visual identity, messaging support, and brand guidelines that give you a clear, confident foundation to build on.
Ongoing Support
Online Presence
Branding + Identity
While everything we do is tailored to each client, the categories below show the types of work we help with most often!
Business isn’t one-size-fits-all, and neither is your marketing.
Websites, blogs, socials, and email
Best for businesses who need a clean, professional online home that actually tells their story and helps grow their business.
This often includes website design, landing pages, blogs, newsletters, and content that clearly communicates who you are, what you do, and how potential customers can take the next step.
Content creation, planning, and consistent support
Best for businesses who want to stay visible and consistent without trying to do everything themselves.
This often includes content creation, social media management, strategy planning, newsletter and blog writing, campaigns testing, and ongoing guidance that adapts as your business grows.
Logos, branding, and visual direction
Best for businesses who know it’s time to look more polished or finally feel like their brand matches the quality of what they offer.
This often includes logo design, brand refreshes, visual identity, messaging support, and brand guidelines that give you a clear, confident foundation to build everything else on.
Frequently Asked Questions
I mostly work with small and local businesses, from one-person shows to growing teams. My sweet spot is helping passionate entrepreneurs, community-based businesses, and local brands shine (not necessarily corporate entities). That said, I can also support bigger businesses that still want a personal, human-first approach.
Just like my marketing, my pricing isn’t one-size-fits-all. Every business has different goals, needs, and seasons, so instead of flat rates, I build custom proposals. After we talk about your goals, we’ll create a plan (and price) that makes sense for both of us.
Yes, to an extent. I LOVE to work on template-based platforms like Showit, Squarespace, and WordPress. I can create a site from scratch, rebuild or reframe what you already have, or simply maintain content updates. I can also do light SEO, but my true niche is storytelling, strategy, and brand growth.
Yes, sometimes! Special projects like branding refreshes, campaign design, event marketing, or social content bursts are totally possible. These work best when they’re smaller in scope (less than 10 hours). For ongoing needs, one of my packages is usually a better fit.
"Working with Maddie was the single most valuable decision we made for our business. She is an innovative and strategic marketer. Her deep understanding of the target market and ability to translate data into insights are impressive. She is a clear and transparent communicator who delivers engaging and effective campaigns. Any team would benefit from Maddie's expertise!"
- Owner, Todd Greene CPAs
Todd G.
Becky A.
"Maddie has been instrumental in advancing our marketing efforts and furthering our mission to serve the community. She listens closely to her clients, stays up to date on the latest marketing strategies, and brings creativity and unique ideas to every project. I would gladly recommend her to anyone in need of marketing assistance for their business."
- Executive Director, Rock Hill Parks Foundation
2/5
Allison C.
"Maddie brought so much creativity and energy to our marketing. From engaging social media campaigns to eye-catching graphics and promotional materials, her creativity and passion helped us connect with our audience in meaningful ways.
I’ve also had the opportunity to work with her on content creation projects, where her content was consistently high-quality and engaging. Maddie is both talented and dependable, making her a true asset to any project."
- VP of Business Operations, Visit York County
3/5
Chris A.
"Once Maddie started working with my social media accounts, my business & services saw immediate results. New client visits have been booming and existing clients have been coming in more often after seeing social posts! I don't even have enough words to tell you how wonderful she is. She is innovative, talented, and gives every client her all!"
- Owner, Smile Labs Charlotte
4/5
Mike M.
"Maddie played a huge role in helping us define our brand and vision, while also building awareness in the community about what makes Dream Team United different. Beyond just being a fantastic person, she’s creative, strategic, and innovative, with a real talent for turning ideas into action. The impact she made on our team continues to shape how people see us today and has been a big part of our success."
- Owner, Dream Team United
5/5
Branding + Identity
This work is about creating a clear, confident foundation so your business looks as good as the experience you deliver.
Your brand should feel like you
Branding projects are typically scoped as focused, one-time engagements with plenty of room to grow from there.
- Your brand no longer reflects the quality of your work
- You’re starting something new and want to do it right
- You’ve been “making it work” visually, but it’s time to level up
- You want consistency across your website, social, and marketing
What this often includes:
- Logo design or refresh
- Visual identity and brand direction
- Messaging and brand voice support
- Brand guidelines and assets you can actually use
Online Presence
This work focuses on building a clean, clear online home that tells your story well, answers questions before they’re asked, and makes it obvious how to take the next step.
your online footprint should be easy to follow
Projects can be one-time or paired with ongoing support, depending on what makes sense for your business.
- Your website feels outdated, overwhelming, or unfinished
- You’re tired of explaining what you do over and over
- You want a site that’s easy to update and actually gets used
- You’re ready for your online presence to feel intentional
What this often includes:
- Custom website design or rebuilds
- Landing pages for campaigns or services
- Blog setup and content support
- Email newsletters and ongoing updates
Ongoing Support
Ongoing support is for businesses who want help showing up regularly, staying organized, and making smarter marketing decisions without carrying it all themselves.
Marketing works best when it’s consistent
Support is typically structured on a longer-term basis and specifically tailored to your goals, pace, and season of business.
- You know what you should be doing, but don’t have the time
- You want consistency without hiring in-house
- You’re tired of starting and stopping your marketing efforts
- You want a partner who understands your business and adapts as you grow
What this often includes:
- Content creation and social media management
- Content planning and campaign support
- CMO-style guidance and marketing oversight
- Ads, promotions, and ongoing optimization