Three Little Palms
Three Little Palms
Bringing a Handmade Embroidery Brand to Life
Three Little Palms is a one-woman embroidery studio rooted in sunshine, creativity, and the kind of handmade details that make everyday moments feel special. Katie came to Madds Media with a growing business, a loyal customer base, and a clear vision, but she needed a brand and website that truly reflected the heart of her work.
Together, we built a coastal-inspired brand foundation, a streamlined request process, and a clean Shopify website that showcases her craft beautifully. We also tidied up her social media accounts and gave her content strategy support and creative direction to help her show up confidently online. From the visual identity to the user experience, every element was designed to feel warm, polished, and unmistakably handmade.
The result is a digital presence that finally matches the quality, care, and artistry behind every stitch.
Services Rendered:
Branding · Custom Website · SEO · Graphic Design · Content Strategy · Google My Business · Training
Bringing a Handmade Embroidery Brand to Life
Branding · Custom Website · SEO · Graphic Design · Content Strategy · Google My Business · Training
Services Rendered:
Branding
Custom Website
SEO
Graphic Design
Refined her visual identity with a coastal color palette, thoughtful typography, and a custom monogram suite that instantly feels handmade, personal, and elevated.
Branding
Content Strategy
Google My Biz
Training
Branding
Custom Website
SEO
Graphic Design
Content Strategy
Google My Biz
Training
Designed a completely new Shopify website from the ground up. Clean, coastal, intuitive, and built to showcase her embroidery in a beautiful, user-friendly way. Every page was created with simplicity, clarity, and her signature handmade charm in mind.
Custom Website
Branding
Custom Website
SEO
Implemented best practices such as keyword structure, page descriptions, and backend setup to make the brand easier to find, improve search visibility, and support long-term organic growth.
SEO
Content Strategy
Google My Biz
Graphic DESIGN
Training
Graphic Design
Developed cohesive social posts, gallery layouts, and branded accents that carry her coastal aesthetic through every touchpoint.
Graphic Design
Branding
Custom Website
SEO
Content Strategy
Google My Biz
Training
Created a tailored caption bank, storytelling prompts, and posting structure designed to highlight craftsmanship, process, and personality.
Content Strategy
Graphic Design
Branding
Custom Website
SEO
Content Strategy
Google My Biz
Training
Google My Biz
Training
Set up and connected her GMB profile to increase local visibility and improve searchability for custom embroidery services.
Google My Biz
Graphic Design
Branding
Custom Website + SEO
BLOG
Content Strategy
Provided hands-on guidance so she feels confident updating her site, managing inquiries, and maintaining her brand on her own terms.
Training
Google My Biz
Graphic Design
Branding
Custom Website
SEO
Content Strategy
Training
Coastal · Handmade · Warm · Thoughtful · Personal
Katie Conley, Three Little Palms
"Working with Madds Media has been an absolute dream.
- Katie Conley
Three Little Palms
and the way she translated my heart, my life, and my loves into my brand and website was extraordinary. She elevated my vision far beyond what I imagined, and her professionalism, creativity, and genuine care made the entire experience exceptional."
"Working with Madds Media has been an absolute dream. Maddie’s listening skills are truly unmatched,
Maddie’s listening skills are truly unmatched, and the way she translated my heart, my life, and my loves into my brand and website was extraordinary. She elevated my vision far beyond what I imagined, and her professionalism, creativity, and genuine care made the entire experience exceptional."
Katie’s original branding and website were full of heart, but they didn’t fully reflect her coastal aesthetic, handmade quality, or the thoughtful process behind her work. The updated identity brings all of that forward, creating a look that is warm, intentional, polished, and unmistakably Three Little Palms.
A closer look at the transformation
↓ Slide to compare
before + after ↓
↓ Slide to compare before + after ↓
Branding + Identity
This work is about creating a clear, confident foundation so your business looks as good as the experience you deliver.
Your brand should feel like you
Branding projects are typically scoped as focused, one-time engagements with plenty of room to grow from there.
- Your brand no longer reflects the quality of your work
- You’re starting something new and want to do it right
- You’ve been “making it work” visually, but it’s time to level up
- You want consistency across your website, social, and marketing
What this often includes:
- Logo design or refresh
- Visual identity and brand direction
- Messaging and brand voice support
- Brand guidelines and assets you can actually use
Online Presence
This work focuses on building a clean, clear online home that tells your story well, answers questions before they’re asked, and makes it obvious how to take the next step.
your online footprint should be easy to follow
Projects can be one-time or paired with ongoing support, depending on what makes sense for your business.
- Your website feels outdated, overwhelming, or unfinished
- You’re tired of explaining what you do over and over
- You want a site that’s easy to update and actually gets used
- You’re ready for your online presence to feel intentional
What this often includes:
- Custom website design or rebuilds
- Landing pages for campaigns or services
- Blog setup and content support
- Email newsletters and ongoing updates
Ongoing Support
Ongoing support is for businesses who want help showing up regularly, staying organized, and making smarter marketing decisions without carrying it all themselves.
Marketing works best when it’s consistent
Support is typically structured on a longer-term basis and specifically tailored to your goals, pace, and season of business.
- You know what you should be doing, but don’t have the time
- You want consistency without hiring in-house
- You’re tired of starting and stopping your marketing efforts
- You want a partner who understands your business and adapts as you grow
What this often includes:
- Content creation and social media management
- Content planning and campaign support
- CMO-style guidance and marketing oversight
- Ads, promotions, and ongoing optimization