The Hickory Post
The Hickory Post
A local creative collective refined into a scalable lifestyle brand
The Hickory Post is a creative retail collective rooted in Rock Hill, filled with artists, makers, curated home goods, and stories waiting to be told. From the beginning, it was always more than a store. It was a space for connection, creativity, and thoughtful curation. As the brand evolved, so did the vision. Founder Sarah wasn’t just building a shop, she was laying the foundation for a lifestyle brand centered on storytelling, styling, and creative leadership.
Sarah came to Madds Media ready to grow, with a strong heart and loyal community, but a brand and digital presence that no longer reflected the scale, direction, or long-term potential of what they were building.
We reimagined The Hickory Post from the ground up with a full rebrand, complete website rebuild, and a storytelling-forward content strategy. Every decision was made with longevity in mind. From refined messaging and scalable brand elements to a website designed for narrative, education, and connection, we built a foundation that supports both the retail space today and Sarah’s future lifestyle brand vision.
The result is a polished, cohesive brand experience that feels curated, intentional, and deeply rooted in story, one that positions The Hickory Post as both a destination and a creative platform built to grow.
Services Rendered:
Branding · Custom Website + SEO · Blog · Email Marketing · Content Strategy · Social + Video Content · Asset Delivery
A heartfelt brand transformed into a polished, launch-ready experience
Branding · Custom Website · Blog ·
SEO · Graphic Design · Asset Delivery ·
Content Marketing · Social Support
Services Rendered:
Branding
Custom Website + SEO
email foundation
Developed a cohesive brand identity including logo suite, color palette, typography, and messaging, intentionally built to support both the retail store and Sarah’s long-term lifestyle brand vision.
Branding
asset delivery
Social support
content strategy
training + accountability
Branding
Custom Website + SEO
email foundation
Designed and built a storytelling-forward website from the ground up, with foundational SEO structure to support blogs, content discovery, and long-term growth.
Custom Website + SEO
asset delivery
Social support
content strategy
training + accountability
Branding
Custom Website + SEO
Email foundation
Developed newsletter structure, templates, and signup flows to support audience growth and ongoing brand storytelling.
Email Foundation
asset delivery
Social support
content strategy
training + accountability
Content Strategy
Created a comprehensive content framework and planned a strategic content day that produced months of usable photo and video assets for social, blog, website, and email.
Content Strategy
Branding
Custom Website + SEO
email foundation
asset delivery
Social support
training + accountability
Delivered finished Reels, written captions, and blog posts directly from the content shoot, giving Sarah ready-to-publish content without the overwhelm.
Asset Delivery
content strategy
Branding
Custom Website + SEO
email foundation
ASSET DELIVERY
Social Support
training + accountability
Provided hands-on guidance and consistent check-ins to help Sarah confidently manage, repurpose, and scale everything moving forward.
Training + Accountability
Social Support
content strategy
Branding
Custom Website + SEO
email foundation
asset delivery
training + Accountability
Curated · Story-Driven · Creative · Intentional · Elevated · Authentic
- April Jewett: Owner, Edith Lane
“I truly could not have done this without Maddie. Her talent, dedication, and heart show up in every detail.
- Sarah Vining
Owner, The Hickory Post
She brought my vision to life in a way I never could have imagined and made the entire process feel exciting, supported, and seamless. She truly has a superpower of understanding people. I’m obsessed with my new branding, so grateful for her diligence, and beyond thankful for the way she helped make my dreams a reality.”
The original branding didn’t fully reflect Sarah or clearly tell the story of the shop. Now, the logo and visual identity feel modern, approachable, and authentically her, giving customers an immediate sense of what to expect before they ever walk through the door.
A closer look at the transformation
↓ Slide to compare
before + after ↓
↓ Slide to compare before + after ↓
Branding + Identity
This work is about creating a clear, confident foundation so your business looks as good as the experience you deliver.
Your brand should feel like you
Branding projects are typically scoped as focused, one-time engagements with plenty of room to grow from there.
- Your brand no longer reflects the quality of your work
- You’re starting something new and want to do it right
- You’ve been “making it work” visually, but it’s time to level up
- You want consistency across your website, social, and marketing
What this often includes:
- Logo design or refresh
- Visual identity and brand direction
- Messaging and brand voice support
- Brand guidelines and assets you can actually use
Online Presence
This work focuses on building a clean, clear online home that tells your story well, answers questions before they’re asked, and makes it obvious how to take the next step.
your online footprint should be easy to follow
Projects can be one-time or paired with ongoing support, depending on what makes sense for your business.
- Your website feels outdated, overwhelming, or unfinished
- You’re tired of explaining what you do over and over
- You want a site that’s easy to update and actually gets used
- You’re ready for your online presence to feel intentional
What this often includes:
- Custom website design or rebuilds
- Landing pages for campaigns or services
- Blog setup and content support
- Email newsletters and ongoing updates
Ongoing Support
Ongoing support is for businesses who want help showing up regularly, staying organized, and making smarter marketing decisions without carrying it all themselves.
Marketing works best when it’s consistent
Support is typically structured on a longer-term basis and specifically tailored to your goals, pace, and season of business.
- You know what you should be doing, but don’t have the time
- You want consistency without hiring in-house
- You’re tired of starting and stopping your marketing efforts
- You want a partner who understands your business and adapts as you grow
What this often includes:
- Content creation and social media management
- Content planning and campaign support
- CMO-style guidance and marketing oversight
- Ads, promotions, and ongoing optimization