Edith Lane Bridal & Occasion House
Edith Lane Bridal & Occasion House
A heartfelt brand transformed into a polished, launch-ready experience
Edith Lane Bridal & Occasion House is a mother and daughter boutique built on warmth, connection, and the kind of moments that make formalwear unforgettable. Their vision was timeless, modern, and full of heart: a place where luxury feels intimate and every gown becomes part of a woman’s story.
They came to Madds Media with a brand, website, and social presence already in place, but they knew it wasn’t telling their story in a way that matched their experience or reached the women they hoped to serve.
We refined their look to keep the heirloom charm they loved while adding intentional bridal elements that feel elegant, modern, and beautifully approachable. We reimagined their brand from the inside out with a refreshed identity, new messaging, a full website rebuild with integrated scheduling, updated social profiles, custom templates, a polished 30-day content plan, and styled photo shoots to bring their story to life. We also created in-store signage and supported them through their boutique opening with ideas, guidance, and hands-on marketing support.
The result is a cohesive, elevated brand experience that reflects the heart of Edith Lane: warm, intentional, emotional, and ready to turn moments into memories.
Services Rendered:
Branding · Custom Website · SEO · Blog · Graphic Design · Content Marketing · Social Support · Asset Delivery
A heartfelt brand transformed into a polished, launch-ready experience
Branding · Custom Website · Blog ·
SEO · Graphic Design · Asset Delivery ·
Content Marketing · Social Support
Services Rendered:
Branding
Custom Website + SEO
BLOG
Graphic Design
Content Marketing
Social Support
Asset Delivery
Refined their existing brand identity into something that felt more like them: polished, consistent, and instantly recognizable.
Branding
Branding
Custom Website + SEO
BLOG
Graphic Design
Content Marketing
Social Support
Asset Delivery
Designed and built a beautiful, fully custom site (complete with foundational SEO and keyword strategy) so Edith Lane is easy to find and even easier to book.
Custom Website + SEO
Branding
Custom Website + SEO
BLOG
Created a content plan and blog framework to showcase their expertise, share real stories, and boost long-term visibility.
Blog
Content Marketing
Social Support
Graphic DESIGN
Asset Delivery
Graphic Design
Developed branded signage, marketing materials, and templates that carried their new look through every customer touchpoint.
Graphic Design
Branding
Custom Website + SEO
BLOG
Content Marketing
Social Support
Asset Delivery
Built out messaging, content strategy, and social media direction that connected their voice to their audience’s hearts.
Content Marketing
Graphic Design
Branding
Custom Website + SEO
BLOG
Content Marketing
Social Support
Asset Delivery
Packaged all brand and design elements in an easy-to-use folder, giving their team everything needed to keep the magic going.
Asset Delivery
Social Support
Graphic Design
Branding
Custom Website + SEO
BLOG
Content Marketing
Asset Delivery
Elegant · Romantic · Intentional · Warm · Timeless
- April Jewett: Owner, Edith Lane
"Maddie immediately saw the vision and was able to tell our story in a way we never could.
- April Jewett
Owner, Edith Lane
She took everything we dreamed of and turned it into something clearer, more beautiful, and more us than we even imagined. Working with her felt easy, uplifting, and genuinely fun from start to finish. She listened, guided, and brought ideas to life in a way that made the entire process feel seamless. We walked away feeling confident, supported, and so excited to share our new brand with the world.”
Their original branding carried heart, but it didn’t fully reflect their clientele or the elevated, eclectic–meets–modern experience they were building. The updated identity brings all of that to life in a way that is warm, refined, intentional, and unmistakably bridal.
A closer look at the transformation
↓ Slide to compare
before + after ↓
↓ Slide to compare before + after ↓
Thank you!
Let’s build a digital presence that feels polished, personal, and uniquely yours.
Let’s build a digital presence that feels polished, personal, and uniquely yours.
Want results like this?
Want results like this?
Available in two levels (Essential and All In) so you can choose the right fit for your season of business.
The Works
From social media to strategy, branding to systems, I’ll manage it all so you don’t have to.
Your built in marketing + Ops boss
Perfect if you want to fully focus on running your business
You’re in the driver’s seat, I’m riding shotgun with the map. Together, we’ll make strategy clear, execution doable, and growth inevitable.
Your co-pilot in marketing (and more)
Co-Pilot
Branding + design refreshes → visuals, messaging, website, or logo glow-ups.
Social content packs → captions, graphics, and calendars ready to roll.
Campaign + event kickoffs → launches, promos, and event marketing made easy.
Ops + systems help → spreadsheets, workflows, or process cleanups.
Workshops + team sessions → hands on training or team building for employees