Edith Lane Bridal & Occasion House
Edith Lane Bridal & Occasion House
A heartfelt brand transformed into a polished, launch-ready experience
Edith Lane Bridal & Occasion House is a mother and daughter boutique built on warmth, connection, and the kind of moments that make formalwear unforgettable. Their vision was timeless, modern, and full of heart: a place where luxury feels intimate and every gown becomes part of a woman’s story.
They came to Madds Media with a brand, website, and social presence already in place, but they knew it wasn’t telling their story in a way that matched their experience or reached the women they hoped to serve.
We refined their look to keep the heirloom charm they loved while adding intentional bridal elements that feel elegant, modern, and beautifully approachable. We reimagined their brand from the inside out with a refreshed identity, new messaging, a full website rebuild with integrated scheduling, updated social profiles, custom templates, a polished 30-day content plan, and styled photo shoots to bring their story to life. We also created in-store signage and supported them through their boutique opening with ideas, guidance, and hands-on marketing support.
The result is a cohesive, elevated brand experience that reflects the heart of Edith Lane: warm, intentional, emotional, and ready to turn moments into memories.
Services Rendered:
Branding · Custom Website · SEO · Blog · Graphic Design · Content Marketing · Social Support · Asset Delivery
A heartfelt brand transformed into a polished, launch-ready experience
Branding · Custom Website · Blog ·
SEO · Graphic Design · Asset Delivery ·
Content Marketing · Social Support
Services Rendered:
Branding
Custom Website + SEO
BLOG
Graphic Design
Content Marketing
Social Support
Asset Delivery
Refined their existing brand identity into something that felt more like them: polished, consistent, and instantly recognizable.
Branding
Branding
Custom Website + SEO
BLOG
Graphic Design
Content Marketing
Social Support
Asset Delivery
Designed and built a beautiful, fully custom site (complete with foundational SEO and keyword strategy) so Edith Lane is easy to find and even easier to book.
Custom Website + SEO
Branding
Custom Website + SEO
BLOG
Created a content plan and blog framework to showcase their expertise, share real stories, and boost long-term visibility.
Blog
Content Marketing
Social Support
Graphic DESIGN
Asset Delivery
Graphic Design
Developed branded signage, marketing materials, and templates that carried their new look through every customer touchpoint.
Graphic Design
Branding
Custom Website + SEO
BLOG
Content Marketing
Social Support
Asset Delivery
Built out messaging, content strategy, and social media direction that connected their voice to their audience’s hearts.
Content Marketing
Graphic Design
Branding
Custom Website + SEO
BLOG
Content Marketing
Social Support
Asset Delivery
Packaged all brand and design elements in an easy-to-use folder, giving their team everything needed to keep the magic going.
Asset Delivery
Social Support
Graphic Design
Branding
Custom Website + SEO
BLOG
Content Marketing
Asset Delivery
Elegant · Romantic · Intentional · Warm · Timeless
- April Jewett: Owner, Edith Lane
"Maddie immediately saw the vision and was able to tell our story in a way we never could.
- April Jewett
Owner, Edith Lane
She took everything we dreamed of and turned it into something clearer, more beautiful, and more us than we even imagined. Working with her felt easy, uplifting, and genuinely fun from start to finish. She listened, guided, and brought ideas to life in a way that made the entire process feel seamless. We walked away feeling confident, supported, and so excited to share our new brand with the world.”
Their original branding carried heart, but it didn’t fully reflect their clientele or the elevated, eclectic–meets–modern experience they were building. The updated identity brings all of that to life in a way that is warm, refined, intentional, and unmistakably bridal.
A closer look at the transformation
↓ Slide to compare
before + after ↓
↓ Slide to compare before + after ↓
Branding + Identity
This work is about creating a clear, confident foundation so your business looks as good as the experience you deliver.
Your brand should feel like you
Branding projects are typically scoped as focused, one-time engagements with plenty of room to grow from there.
- Your brand no longer reflects the quality of your work
- You’re starting something new and want to do it right
- You’ve been “making it work” visually, but it’s time to level up
- You want consistency across your website, social, and marketing
What this often includes:
- Logo design or refresh
- Visual identity and brand direction
- Messaging and brand voice support
- Brand guidelines and assets you can actually use
Online Presence
This work focuses on building a clean, clear online home that tells your story well, answers questions before they’re asked, and makes it obvious how to take the next step.
your online footprint should be easy to follow
Projects can be one-time or paired with ongoing support, depending on what makes sense for your business.
- Your website feels outdated, overwhelming, or unfinished
- You’re tired of explaining what you do over and over
- You want a site that’s easy to update and actually gets used
- You’re ready for your online presence to feel intentional
What this often includes:
- Custom website design or rebuilds
- Landing pages for campaigns or services
- Blog setup and content support
- Email newsletters and ongoing updates
Ongoing Support
Ongoing support is for businesses who want help showing up regularly, staying organized, and making smarter marketing decisions without carrying it all themselves.
Marketing works best when it’s consistent
Support is typically structured on a longer-term basis and specifically tailored to your goals, pace, and season of business.
- You know what you should be doing, but don’t have the time
- You want consistency without hiring in-house
- You’re tired of starting and stopping your marketing efforts
- You want a partner who understands your business and adapts as you grow
What this often includes:
- Content creation and social media management
- Content planning and campaign support
- CMO-style guidance and marketing oversight
- Ads, promotions, and ongoing optimization